Showing posts with label EaseMyTrip share price. Show all posts
Showing posts with label EaseMyTrip share price. Show all posts

Tuesday, January 20, 2026

EaseMyTrip Crashes to 52-Week Low at ₹6.6: Buy Signal or Total Trap?

EaseMyTrip's plunge to around ₹6.88 – super close to that ₹6.6 mark – has everyone scratching their heads. Is this a steal for beginners dipping into retail investing, or just a trap waiting to snap?

Why the Big Drop?

Promoters dumping stakes spooked the market big time. Back in 2024-25, they sold off chunks, sending shares tumbling 19% in one go, hitting 52-week lows repeatedly. Add tough competition from MakeMyTrip, rising costs eating profits, and a revenue dip of 16-18% YoY – yeah, Q2 FY26 showed losses widening to ₹45 crore. Travel sector's volatile too, with economic bumps hitting bookings. Feels like bad luck piled on, but is it fixable?

Market cap's shrunk to about ₹2,383-2,550 crore – tiny for a travel player. P/E ratio? Sky-high at 4553 or even 186 in spots, way above industry average of 46-78 for online travel peers like Yatra. Cash flow's positive at ₹101 crore net, no debt at all (debt-to-equity 0), ROE at 14.7%, ROCE 20%. Dividend yield? Zero, sadly. Profit growth YoY? Down 16-23%, sales too. Solid balance sheet, but earnings hurt. Like a debt-free guy with a leaky wallet.

Three brothers – Nishant, Rikant, and Prashant Pitti – kicked it off in 2008 from a Delhi garage. Started buying cheap tickets for dad's trips, turned it B2B for agents, then direct online bookings. Bootstrapped, no big loans. Listed in 2021, peaked at ₹37, now... ouch. Real hustlers, but family sales lately raised eyebrows.

How They Make Money?

Zero-commission model – that's their hook. Book flights, hotels, buses, trains, holidays via app or site, no cut from suppliers. Earn from ads, hotels, packages, insurance upsells. Hotel segment booms, air tickets steady. Simple: volume over margins, tech keeps costs low. But rivals undercut, costs creep up. Think Amazon of travel, minus the fees – smart, if it scales.

My predictions vary, but analysts see bounce if travel rebounds. 2026: ₹24. 2030: ₹49. 2035: ₹123. 2040: ₹306. From ₹7 now, that's huge upside – like buying a beaten scooter that turns into a bike. But doubts linger: competition fierce, profits shaky.

These are my wildest guesses and do not trust these numbers blindly.